You might run a chocolate shop, like the Sweet Boutique in Bay City, Michigan. The shop sells various types of decorative chocolates and basic coffee drinks throughout the day. Its owner uses Facebook to not only show photos of their latest chocolate creations, but he also shares newspaper articles about chocolate and coffee, funny internet memes that could relate to his business and photos of customers at the store. The owner isn't trying to specifically sell a product on the store's Facebook page so much as he is trying to develop a brand personality.
Read more at: http://www.infobarrel.com/Attention_Small_Business_Owners_Social_Media_Isnt_Going_Away
Source: http://www.infobarrel.com/Attention_Small_Business_Owners_Social_Media_Isnt_Going_Away
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