ESPN is claiming that its mobile site is the most popular sports destination for fans on the go in the UK, beating the likes of Sky Sports.
According to the sports channel, in 2011 users spent on average 158 minutes per month on its mobile sites, compared to just 17 minutes per month on Sky Sports' mobile sites.
The ESPN mobile sites also clocked up over 63.4 million page views on mobile devices in 2011, which it states is more than any other commercially-funded sporting site.
Inferior app selection?
However, these superior figures may be a reflection on the smaller app selection ESPN has, which could be losing traffic in the application war against other companies such as Sky Sports, which has plugged large volumes of cash into its UK-focused sports apps.
It looks like ESPN is already addressing this though, as it prepares to launch its Cricinfo iPad app in June/July, roll out is new ESPNFC channel, including a mobile app, for the start of the Euro 2012 competition and refreshes its ESPN Goals app for the start of the new football season.
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