Apple’s App Review team has started rejecting apps using a technology called “cookie tracking” or “Safari flip-flop,” Techcrunch’s sources report. Cookie tracking is an alternative method mobile app developers are using to collect information about the device’s owner and paint a complete picture of an individual in terms of preferences,
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Source: http://www.iphonealley.com/news/apple-forces-developers-to-use-more-user-friendly-advertising-identifiers
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