Tougher rules needed for comparison sites

Consumer group Which? has called for tougher regulation to ensure that price comparison sites treat their customers fairly. Which? tested 11 of the most popular online insurance sites and found that many of them used misleading, pre-selected assumptions in order to make prices appear cheaper. Besides being misleading, Which? points out that this can lead

Source: http://blog.academyinsurance.co.uk/2012/03/tougher-rules-needed-for-comparison-sites/

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