Motorola claimed that its newly announced Moto X smartphone is "made for you," but the real way to make it all yours is by ditching the carrier-included apps for a pure Android version.
That's entirely possible, as the Google-owned company revealed that there will be a Google Play version of the Moto X coming soon, according to The Verge.
That's right, even though Motorola was bought by Google last year, its smartphone will still be subjected to carrier bloatware and not necessarily run stock Android.
Verizon, for example, is including NFL Mobile, VZ Navigator, Verizon Tones, a voicemail app, a caller ID app, and a setup wizard, noted The Verge - whether or not you want those apps.
Any of the other confirmed U.S. networks could do the same, so AT&T, Sprint, T-Mobile and U.S. Cellular customers are in the same boat.
Moto X 'Google Play' price
The Google Play edition of Moto X won't don gaudy carrier logos on the back, include tethering restrictions, or hold back Android OS updates, but all that comes at a higher upfront cost.
Prices haven't been announced for the pure Android version just yet, but we do know that AT&T is charging $574.99 (about �380, AU$643) for the 16GB Moto X off-contract.
The U.S. carrier's 32GB version is $629.99 (about �416, AU$705), which strongly hints at the eventual price of the higher-end Google Play model.
When subsidized by U.S. carriers, the 16GB Moto X is $199.99 (about �132, AU$224) and the so far AT&T-only 32GB model is slightly more at $249.99 (about �165, AU$280).
Curiously, this Motorola phone won't come unlocked even when purchased at full price from the carrier, meaning European early adopters have been X'd out of the company's plans for now.
TechRadar has reached out to Google to get more details on the Google Play version, and we'll update this story when we hear back.
Cheaper Moto X to come?
Is Moto X too expensive for you? Then Motorola CEO Dennis Woodside hinted that a cheaper version of today's smartphone is due in the future.
"Moto X is the brand that we are most focused on," he told CNET. "And there is more to come. You will see additional products within months."
"The experience of devices you can get for less than $200 [about �132, AU$224] is subpar right now," Woodside said. "We want everyone to have access to affordable smartphones."
At the same time, he called out the iPhone 5 for costing too much while masquerading as a pre-paid option.
"Buying a new iPhone at full price for a prepaid service costs quite a bit of money, especially families who are buying devices for multiple people."
Samsung refreshed its flagship Galaxy S4 smartphone with the Galaxy S4 Mini and Galaxy S4 Zoom.
Likewise, HTC followed up the HTC One and HTC One Mini.
Whether or not that means a Moto X Mini is currently being readied at Motorola is anyone's guess, but if it is, it may go toe-to-toe with the budget iPhone that is expected to launch this fall.
- Read about the customizable looks and fancy camera functions of Moto X
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