Just over a week ago, BlackBerry finally started rolling out its BBM messaging app to iOS and Android users. The initial launch of the app was planned a few weeks earlier but was foiled by the unofficial distribution of a faulty beta software build for iOS, which gunked up the BBM works, at least according to BlackBerry.
This time around, BlackBerry wisely instituted a waiting-list system to limit the number of users who could employ the app until the company was sure it could handle the influx of new messaging activity. The system wasn?t well received by the people forced to wait in BlackBerry?s digital line, but it seems to have worked well. Now anyone can download and immediately start using the cross platform BBM service.
On Tuesday, BlackBerry announced that in just a week it had added 20 million new BBM users, which brought the total number of active BBM users to around 80 million. Those are some big numbers, and the BBM launch was an undisputed success - a success that BlackBerry needed.
But what do those numbers really mean? And are they just a flash in the pan?
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